AK HB211

Creates Alaska Seafood Marketing Contracts law requiring the Department of Commerce, Community, and Economic Development to contract annually by April 1 with a single qualified marketing organization to develop and implement seafood marketing campaigns.

Requires the marketing organization to provide matching funds equal to at least 30 percent of state money used for the campaign, with state funding capped at $9,000,000 unless appropriations exceed that amount.

Prohibits marketing plans from promoting seafood by specific geographic origin within the state, by geographic region, or by specific brand name; requires approval of campaign plans before contract execution.

Grants the awarded organization right of first refusal for all future seafood marketing contracts offered by the department during the contract term.

Prohibits use of contract funds for lobbying municipalities, state agencies, or raising funds for lobbying purposes, and requires the organization to provide marketing materials and data to the department upon request.

Increases matching fund requirement to 50 percent of total campaign costs (effective July 1, 2012), replacing the initial 30 percent requirement.