AK SB110

Establishes the Travel Alaska Board with 21-25 voting members appointed by the governor, with board members representing tourism segments, business sizes, and regions across the state.

Creates an Alaska tourism marketing assessment levied on tourism businesses at rates ranging from 0 to 2 percent of gross revenue related to assessed business segments, subject to approval by weighted voting of affected businesses.

Establishes the Alaska tourism marketing fund in the general fund to receive assessment proceeds and vehicle rental tax revenue that persons voluntarily direct to the fund for tourism marketing purposes.

Authorizes the board to conduct destination marketing, research, advertising, and sales promotion programs to retain and expand Alaska's tourism industry and requires annual reports to the governor and legislature.

Allows assessments to be levied, amended, or terminated through elections held by the board, with voting weighted by each business's estimated assessment liability, requiring approval by businesses representing at least 50 percent of weighted votes.