SB 116 Summary

• Establishes the Consumer Data Privacy Act requiring businesses to notify consumers before collecting personal information, disclose purposes of use, and provide opt-out rights for data sales and precise geolocation tracking.

• Grants consumers rights to request disclosure of collected personal information, request deletion of data (with specified exceptions), and learn what information was sold or disclosed to third parties.

• Requires data brokers to register annually with the Commissioner of Commerce, Community, and Economic Development and maintain a publicly displayed registry; businesses must implement reasonable security measures for consumer data.

• Prohibits retaliation against consumers exercising privacy rights; permits financial incentives for data collection if clearly disclosed and separately consented to; applies to businesses doing business in Alaska that meet revenue ($25M+), data volume (100,000+ persons), or sale thresholds.

• Violations constitute unfair or deceptive trade practices; consumers suffer minimum ascertainable loss of $1; effective January 1, 2023, with certain exemptions for health information, financial data, and employment-related information.