AL HB601

Requires health care practitioners to include accurate licensure information in all advertisements and prohibits deceptive or misleading health care advertising.

Mandates practitioners conspicuously communicate their specific licensure to patients through either wearing identification name tags or embroidered clothing displaying license type during patient encounters, or displaying a notice in reception areas and websites listing practitioner names and license types.

Exempts identification requirements in mental health settings where they would impede therapeutic relationships, operating rooms, nursing homes, and other settings requiring sterile environments.

Allows practitioners currently wearing identification badges to continue using existing badges until replacement; all new badges must comply with the act's requirements.

Becomes effective on the first day of the third month following passage and gubernatorial approval.