AL HB454

Requires businesses offering automatic renewal or continuous service agreements to present terms in clear and conspicuous manner before consumer consent, with specific disclosure if offer includes free trial or gift.

Prohibits charging consumers' credit or debit cards or third-party accounts for automatic renewal or continuous service without first obtaining affirmative written consent to the agreement terms.

Mandates businesses provide acknowledgment of offer terms, cancellation policy, and cancellation information in a retainable format; consumers with free trials must be able to cancel before paying.

Requires businesses provide toll-free telephone number, email address, postal address, or other cost-effective mechanism for cancellation; online consumers must be able to terminate service exclusively online.

Becomes effective on the first day of the third month following passage and approval by the Governor.