SB230 Summary

• Student athletes at postsecondary institutions in Alabama may earn compensation for use of their name, image, or likeness at market value, provided compensation must come from third parties unaffiliated with their institution.

• Institutions may prohibit student athletes from accepting compensation from tobacco companies, alcoholic beverage companies, controlled substance sellers, adult entertainment businesses, and gambling entities.

• Compensation cannot be conditioned on athletic performance or attendance at a specific institution, and cannot serve as inducement to enroll at or continue attending a particular school.

• Institutions must conduct a minimum five-hour financial literacy and life skills workshop for student athletes in their first and third academic years, covering financial aid, debt management, budgeting, and time management.

• Establishes the Alabama Collegiate Athletics Commission composed of the Governor (chair), Lieutenant Governor, President Pro Tempore of Senate, Speaker of House, and minority leaders to develop rules and manage disputes related to name, image, and likeness issues; violations subject to up to $1,000 civil penalty.