SB194 Summary

• Online marketplaces must require high-volume third-party sellers (200+ transactions or $5,000+ annual gross revenue in 12 months) to provide bank account information, contact details, and tax identification numbers within 10 days of qualifying.

• Marketplaces must annually notify high-volume sellers to update their information and require electronic certification of changes or confirmation of no changes within 10 days.

• High-volume sellers with $20,000+ in annual gross revenues must disclose to consumers their full name, physical address, and contact information in a clear and conspicuous manner, unless they qualify for partial disclosure exceptions.

• Marketplaces must provide consumers with an electronic and telephonic reporting mechanism for suspicious marketplace activity on product listing pages.

• Attorney General may bring civil actions against online marketplaces for violations, seeking injunctions, damages, restitution, or other remedies on behalf of state residents.