AR HB1742

Defines "actual financial loss" as the difference between the amount paid for goods or services and their actual market value in deceptive trade practice cases.

Restricts damages in deceptive trade practice lawsuits to actual financial loss proximately caused by reliance on unlawful practices, with reasonable attorney's fees available.

Prohibits private class actions under deceptive trade practice laws unless the claim involves a violation of Arkansas Constitution, Amendment 89.

Requires claimants to prove individually that they suffered actual financial loss caused by their reliance on an unlawful practice to prevail in a claim.

Grants parties the right to a jury trial in deceptive trade practice actions filed or pending on or after the effective date of the act.