AR HB1820

Requires businesses to present automatic renewal and continuous service terms clearly and conspicuously before purchase, including cancellation policy, recurring charges, term length, and minimum purchase obligations

Mandates businesses provide easy cancellation methods including toll-free phone, email, postal address, or online "click to cancel" option; online subscriptions must allow online cancellation without obstruction

Requires advance notice to consumers 3-21 days before free trial/promotional pricing ends, and 15-45 days before annual subscriptions auto-renew

Businesses must send annual reminders to subscribers disclosing the product/service, charges, and cancellation methods, and must retain consumer consent verification for at least 3 years or 1 year after contract termination

Violations constitute unfair or deceptive trade practices under Arkansas law, enforceable by the Attorney General; exempts entities regulated by banking, securities, insurance, and public service commissions, municipal utilities, and franchised service providers