AR HB1957

Expands Arkansas's existing spam email prevention law to cover unsolicited commercial and sexually explicit text messages sent to 10-digit phone numbers

Requires commercial text message senders to conspicuously disclose the sender's identity, message purpose, and opt-out instructions

Defines "phone service provider" as intermediaries in text transmission or providers of text messaging services, granting them authority to block suspected violating messages

Allows recipients and phone service providers to sue violators for $10 per message or up to $25,000 per day, plus costs and attorney's fees

Classifies violations as unfair and deceptive trade practices; preexisting business relationships within 5 years exempt messages from "unsolicited" classification