AZ HB2793

Prohibits advertisers from using postproduction techniques to alter or enhance printed media advertisements distributed or displayed in Arizona.

Requires a disclaimer stating "Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved." if postproduction techniques are used.

Defines "postproduction techniques" as application of image editing techniques to photographs to create an illusion or deception through analog or digital means, distinguishing from mere enhancement or correction.

Classifies violations as unlawful practices subject to enforcement by private action and prosecution by the Attorney General under Arizona's consumer protection laws.

Covers advertisements in magazines, on billboards, and other commercial promotion of goods or services to the public.