AZ SB1394

Adds section 6-117 allowing enterprises and consumer lenders to operate under assumed or trade names by notifying the Department of Insurance and Financial Institutions on a prescribed form, without requiring a separate license.

Prohibits licensees from using assumed or trade names that are substantially similar to other licensees' names or that may deceive the public about the nature of the business.

Requires licensees using assumed or trade names to notify the director within 15 days of any material changes to the information provided.

Amends sections 6-606, 6-714, 6-903, 6-943, 6-977, 6-991.02, and 44-282 to require mortgage brokers, mortgage bankers, commercial mortgage bankers, loan originators, debt management companies, and sales finance companies to display their license name or assumed/trade name in advertising and solicitation materials along with their license number.

Prohibits individuals licensed, certified, or registered under real estate or appraisal licensing requirements from using assumed names or trade names.