HB 2195 Summary

• Child-directed applications (intended for children 11 years old or younger) must take appropriate measures to prevent display of inappropriate and mature advertisements.

• Determining whether an application is child-directed considers subject matter, visual content, animated characters, child-oriented activities, age of models, child celebrities, incentives, and audio content.

• Applications that violate these restrictions are subject to civil penalties of up to $100,000 per violation.

• The Arizona Attorney General is responsible for enforcing this section.

• "Inappropriate and mature advertisements" are defined as those selling or promoting violence, explicit language, sexual content, alcohol, or drug use; the law becomes effective December 31, 2026.