AZ SB1230

Requires motor vehicle dealers to advertise the total purchase price including all dealer-imposed fees (freight, transportation, inspection, documentation), excluding only taxes and title/registration fees

Prohibits dealers from advertising prices contingent on financing through specific lenders or purchasing ancillary products like service contracts, warranties, window tint, nitrogen, or theft protection packages

Mandates that the total purchase price be the largest and most prominent text in any advertisement, with payment amounts, down payments, and interest rates displayed no larger

Restricts rebate deductions in advertised prices to only those available to all consumers unconditionally; group-specific discounts (military, student, loyalty) must be listed separately rather than included in the advertised price

Applies to all advertisements whose primary purpose is commercial promotion of a motor vehicle, including internet websites