AB 1984 Summary

• Authorizes University of California, Irvine to operate a pilot program allowing illuminated advertising signs on up to 25 buses for the first 2 years, then up to 30 buses thereafter, until January 1, 2018.

• Requires illuminated advertising signs to emit diffused nonglaring light, have a maximum display area of 4,464 square inches, and be placed only on vehicle sides (not front or rear facing).

• Allows dynamic message signs that display advertisements in "paging" mode (2.7-10 second display times) or "streaming" mode (minimum 2.7 second character movement), but requires static display while operating on freeways.

• Requires UC Irvine to submit a report to the Legislature by July 1, 2017, on the viability of advertisement sales relating to illuminated signs on public buses.

• Permits mixing of individually colored LED elements in advertising signs as long as the combined emitted color is not red.