CA AB2184

Authorizes employees or representatives of alcoholic beverage manufacturers, wholesalers, importers, and related licensees to appear at off-sale retail locations for promotional events where they provide autographs to consumers, effective until January 1, 2016

Requires that promotional events have no purchase requirement, no attendance fee, last no more than four hours, and occur no more than twice per calendar year at the same location

Limits autographing to consumer advertising items provided by the licensee or items brought by consumers, and restricts advance advertising to the licensee's own publications with inconspicuous retailer references

Prohibits wholesalers from funding promotional event costs, except beer and wine wholesalers holding at least six distilled spirits licenses may contribute to events where they employ the person providing autographs

Requires authorized licensees to notify the Department of Alcoholic Beverage Control at least 30 days in advance and maintain compliance records for promotional events