CA SB1170

Expands consumer protection laws to prohibit advertising or promoting events about veterans' benefits without disclaimers stating the advertiser is not authorized to file initial veterans' benefits applications and the event is not sponsored by official veterans' organizations or the U.S. Department of Veterans Affairs.

Prohibits insurance agents who are not attorneys from delivering living trusts or other legal documents to persons age 65 or older if the purpose is to sell insurance; licensed attorney agents may only do so if they comply with attorney professional conduct requirements.

Requires pre-visit written notice to seniors be delivered 14 days before (but no less than 24 hours) in-home insurance meetings, written in 16-point bold type as a standalone document, including the agent's full name, license number, contact information, and specific disclosures about meeting purpose and senior rights.

Expands the definition of "advertisement" in insurance solicitation laws to include worksheets, questionnaires, and other materials designed to collect personal or financial information; adds veterans organizations to entities that cannot be used in deceptive or misleading advertising practices targeting seniors.

Establishes that advertisements for events where insurance will be sold must include the phrase "and insurance sales presentation" if using terms like "seminar," "class," or "informational meeting," and must comply with veterans' benefits advertising requirements.