CA SB999

Amends Civil Code Section 3344 to eliminate the statute of limitations for claims involving unauthorized use of a person's name, signature, photograph, or likeness on an Internet Web site.

Allows claims seeking damages, injunctive relief, or both for unauthorized commercial use of a person's image or name on the internet to be brought at any time, whereas the existing 2-year limitation period applies to other media.

Preserves existing liability provisions including minimum damages of $750 or actual damages (whichever is greater), plus profits attributable to unauthorized use and potential punitive damages.

Maintains current exemptions for news, public affairs, sports broadcasts, and political campaigns, and protects advertising media owners and employees from liability unless they had knowledge of the unauthorized use.