CA AB916

Prohibits physicians and surgeons from using the terms "board," "certified," "certification," or "board certified" in advertising unless the full name of the certifying board is displayed with comparable prominence and the board meets specific accreditation requirements (American Board of Medical Specialties member, equivalent requirements approved by Medical Board of California, or ACGME-approved postgraduate training program)

Expands the definition of false or misleading advertising by healing arts practitioners to include false, fraudulent, misleading, or deceptive statements in public communications (mail, television, radio, internet, etc.) made for the purpose of inducing professional services

Establishes detailed requirements for "before" and "after" photographs in advertisements, including that images must be comparable in presentation, cannot be altered, and must include a statement that results may not occur for all patients

Allows physicians and surgeons certified by non-qualifying boards to advertise their practice limitations and education but prohibits use of board certification terminology unless the certifying board meets the specified accreditation criteria

Authorizes administrative fines up to $10,000 per violation for physicians and surgeons who knowingly and intentionally violate advertising restrictions, in addition to existing disciplinary actions