CA AB2096

Allows beer manufacturers, winegrowers, distilled spirits rectifiers, manufacturers, and their agents to purchase advertising space and time from on-sale retail licensees at specified large venues in designated counties.

Expands the condition permitting such advertising purchases to include venues that are either owned or leased by the on-sale licensee (previously limited to owned premises only).

Requires all advertising purchases to be controlled through written contracts between the manufacturer/agent and the on-sale licensee or other specified parties.

Establishes criminal penalties including up to six months county jail time, fines equal to the advertising contract value plus $10,000, and license revocation for coercion related to advertising purchases.

Declares no state reimbursement is required under Article XIII B of the California Constitution because the bill changes the definition of a crime.