CA AB1680

Prohibits businesses from "unreasonably" discriminating against consumers who exercise privacy rights under the California Consumer Privacy Act, rather than an outright ban on discrimination.

Allows businesses to offer incentives including payments to consumers for the sale or retention of personal information.

Permits businesses to charge different prices or provide different service levels if the difference is "reasonably related" to the value provided by the consumer's data, including offering free goods or services.

Requires businesses to obtain prior opt-in consent from consumers before enrolling them in incentive programs, with clear notice of material terms that can be revoked at any time.

Prohibits businesses from using incentive practices that are coercive or usurious in nature.