CA AB1955

Requires the California Department of Aging to implement a public awareness campaign to reduce stigma and raise awareness of warning signs of Alzheimer's disease and dementia to promote early detection and diagnosis.

Mandates the department be informed by the latest edition of California's "Alzheimer's Clinical Care Guideline" published by the State Department of Public Health when implementing the campaign.

Establishes legislative findings that 2.2 million Californians are directly impacted by Alzheimer's disease, the third leading cause of death in California, with significant disparities in detection and diagnosis particularly among African Americans, Latinos, and women.

Identifies stigma as a key barrier to early detection and accurate diagnosis, and emphasizes that early detection improves health outcomes and lowers healthcare costs.