AB 2452 Summary

• Allows manufacturers, importers, and wholesalers of wine, beer, and distilled spirits to include pictures, illustrations, and depictions of retail premises in advertisements for instructional events and tastings, which was previously prohibited.

• Permits advertisers to list the retailer's name, address, telephone number, email address, website, and other electronic media in event advertisements, provided such information remains relatively inconspicuous and no retail prices are included.

• Authorizes reposting of social media posts by retailers in promotional materials for instructional events, provided all requirements of the section are met.

• Adds "craft distiller" to the definition of authorized licensees eligible to conduct instructional tasting events at retail premises under specified conditions.

• Contains operative provisions establishing that certain amendments only take effect if Assembly Bill 1891 and/or Senate Bill 1164 are also enacted, with priority given to whichever bill is enacted last.