CA AB2511

Requires persons or businesses conducting business in California to take reasonable steps to verify purchasers are of legal age before selling products or services illegal to sell to minors, effective January 1, 2020.

Specifies reasonable age verification steps including requiring government-issued identification, using nonprepaid credit cards for online purchases, restricting minor accounts from purchasing, or shipping to individuals of legal age.

Prohibits businesses from retaining, using, or disclosing age verification information for any purpose other than compliance with this law, California law, or court orders.

Establishes civil penalties up to $7,500 per violation for noncompliance, with a good faith reliance on valid age evidence serving as an affirmative defense.

Applies to products including spray paint, fireworks, tanning services, firearms, ammunition, tobacco, electronic cigarettes, and other items illegal to sell to minors under California law.