CA AB436

Beer manufacturers, winegrowers, rectifiers, distilled spirits manufacturers, craft distillers, and distilled spirits manufacturer's agents may purchase advertising space and time for an on-sale retail licensed premises operated as an integral part of an opera house in Napa that was constructed in 1880 and is listed in the National Register of Historic Places.

Advertising payments must be made directly to the nonprofit charitable corporation administering the opera house, not to the retail licensee.

Advertising may only be purchased in connection with specific public events conducted by and for the benefit of the nonprofit opera house administrator.

Advertising shall not promote the on-sale retail licensee except to identify the venue where the event is being held, and such identification must be relatively inconspicuous.

An agreement to purchase advertising cannot require the retail licensee to purchase or sell the advertiser's products, and the licensee must offer competing brands in good faith.