CA SB342

Prohibits registering, trafficking in, or using a domain or subdomain name that is identical or confusingly similar (including misspellings) to a living person's name, deceased personality's name, or specified entities like sports teams, venues, or events, when done with bad faith intent to sell or resell goods.

Exempts names connected to works of authorship and names registered with consent from the person or authorized representative of the entity.

Creates a presumption of bad faith intent if a domain or subdomain name is registered, trafficked in, or used without consent from the rightful owner, shifting the burden of proof to the defendant.

Authorizes courts to consider factors in determining bad faith intent, including intent to divert consumers to harm goodwill through confusion about source, sponsorship, or endorsement.

Establishes a private right of action for violations with remedies including actual damages, consequential damages, punitive damages if warranted, and reasonable attorney's fees; makes remedies cumulative with other available remedies.