CA AB1287

Prohibits businesses from charging different prices for substantially similar goods if the price difference is based on the gender of intended consumers.

Defines "substantially similar" goods as those with no substantial differences in materials, intended use, functional design, and features, with the same brand (or brands owned by the same entity); color differences do not constitute substantial differences.

Allows price differences based on gender-neutral factors including manufacturing time, difficulty, cost, labor, materials, or any other non-gender reason.

Authorizes the Attorney General to seek injunctions to stop violations and permits courts to impose civil penalties of up to $10,000 for the first violation and $1,000 for each subsequent violation, with a $100,000 cap per action (courts may impose additional penalties for repeated violations of the same goods).

Each instance of charging different prices for substantially similar goods based on gender constitutes a single violation; does not limit liability under existing Unruh Civil Rights Act protections.