CA SB386

Deletes existing exception allowing alcohol manufacturers to purchase advertising from on-sale retailers at Orange County arenas and replaces it with authorization for advertising at mixed-use districts of at least 90 acres surrounding a fully enclosed arena with over 18,000 seats.

Restricts advertising purchased under the new authorization to retail, dining, entertainment, and events within the mixed-use district only, and prohibits advertising on or promotion of retail premises except on-sale licensees owned by the district operator.

Requires on-sale licensees at mixed-use district venues to serve competing brands of beer, wine, and distilled spirits in addition to the sponsoring manufacturer's brands.

Makes it a misdemeanor for alcohol manufacturers to coerce wholesalers into fulfilling advertising contracts or for on-sale retailers to solicit wholesalers to induce manufacturers to purchase advertising; penalties include up to six months county jail, fines up to the contract value plus $10,000, and license revocation.

Declares that no local reimbursement is required because any costs result from creation of new crimes under the Alcoholic Beverage Control Act.