CA AB1511

Requires state agencies and departments that spend funds on marketing, advertising, or outreach to develop a plan by July 1, 2025 for increasing expenditures to ethnic and community media outlets serving priority populations.

Defines priority populations as underserved communities including Asian Americans, Black Americans, immigrants, Native Americans, Latinx, LGBTQ+, limited English proficiency speakers, Middle Eastern or North African, Native Hawaiian or Pacific Islander, people with disabilities, religious minorities, and low-income communities.

Mandates annual reporting by agencies on their progress implementing the plan, including total expenditures directed to ethnic and community media outlets, with reports posted on agency websites by September 1 each year.

Requires the Department of General Services to develop a reporting template and make it available to all state agencies and departments by December 1, 2025.

Establishes the Office of Community Partnerships and Strategic Communications to assist state agencies in marketing and outreach to priority populations; provisions become inoperative July 1, 2028 and are repealed January 1, 2029.