CA AB385

State Department of Public Health must implement a public awareness campaign on Alzheimer's disease to educate consumers, caregivers, health care providers, and unpaid caregivers including family and friends

Campaign aims to increase awareness among populations at risk of Alzheimer's disease, with emphasis on reducing stigma and addressing disparities in detection and diagnosis, particularly among African Americans, Latinos, and women

Department may award contracts on a sole source basis without following standard public contracting procedures under the Public Contract Code

Department must base the public awareness campaign on its latest edition of the California "Alzheimer's Clinical Care Guideline"

Legislative findings note that Alzheimer's disease is the third leading cause of death in California affecting 2.2 million residents, and unpaid caregivers provided 4.14 billion hours of care valued at $57 billion in 2013