CA AB934

Commission on Teacher Credentialing must contract with a public relations organization to develop a public awareness campaign highlighting the value and benefits of educational careers in California's public schools from prekindergarten through grade 12.

Campaign shall recognize the contributions of public school teachers and encourage individuals to enter the teaching profession.

Campaign must include information about available high-quality teacher credentialing pathways and available financial supports.

Campaign may include development and distribution of statewide public service announcements related to teacher recruitment and outreach targeting high school pupils and college students.

Legislative intent sets the cost of the public awareness campaign not to exceed $900,000.