CA SB1488

Reduce minimum duration for sponsorship marketing plans at arenas from one year to 120 days to qualify advertising displays for exemption from the Outdoor Advertising Act regulations.

Allow arenas to display advertising for products, goods, or services marketed or promoted pursuant to sponsorship marketing plans meeting the 120-day minimum requirement.

Require the Department of Transportation to prioritize support for arena advertising displays when renegotiating agreements with the Federal Highway Administration regarding state obligations under the Highway Beautification Act.

Maintain existing requirements that arenas have permanent professional sports capability, minimum 15,000 seat capacity, and comply with local ordinances regulating sign number, size, illumination, and prohibited content (tobacco, firearms, sexually explicit material).