CA SB1495

Authorizes beer manufacturers, winegrowers, importers, distilled spirits manufacturers, and rectifiers to sponsor events and purchase advertising from for-profit cemetery operators that are over 100 years old, located in Los Angeles, and designated as Historic-Cultural Monuments.

Requires sponsorship and advertising agreements to be in writing and limits advertising to promotion of live artistic, concert, musical, film, food, beverage, culinary, lifestyle, or cultural events permitted by local jurisdiction.

Mandates that on-sale licensees at sponsored events serve competing brands of beer, distilled spirits, and wine in addition to the sponsor's brands.

Prohibits sponsorship agreements from being conditioned on the purchase or sale of the sponsoring manufacturer's alcoholic beverages by the cemetery operator.

Creates misdemeanor penalties of up to six months jail, fines up to the contract value plus $10,000, and potential license revocation for manufacturers who coerce wholesalers to fulfill agreements or for on-sale licensees who solicit manufacturers to purchase advertising.