CA AB2564

Prohibits retailers from engaging in "surveillance pricing" — setting customized prices for goods based on personally identifiable information collected through electronic surveillance technology such as sensors, cameras, device tracking, or biometric monitoring

Exempts price differences based solely on delivery costs, publicly disclosed discount programs (mailing lists, promotional events), group discounts (teachers, military, seniors, students), and loyalty/rewards programs consumers affirmatively enroll in

Authorizes public prosecutors to bring civil actions with penalties up to $12,500 per violation, with each consumer or transaction counted as a separate violation

Allows penalties up to three times the base amount plus all revenues earned for intentional violations

Permits individual consumers to sue for injunctive relief and attorney's fees, while declaring any waiver of these protections void and unenforceable