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CA AB446
Bill
Status
5/12/2025
Primary Sponsor
Chris Ward
Click for details
AI Summary
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Prohibits grocery establishments from engaging in "surveillance pricing," defined as setting customized price increases for consumers based on personally identifiable information collected through electronic surveillance technology such as sensors, cameras, device tracking, or biometric monitoring
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Exempts from the prohibition: price differences based on delivery costs, publicly disclosed promotional discounts, discounts for defined groups (teachers, military, seniors, students), loyalty/rewards programs, and discounts where consumers knowingly provide personal information for that purpose
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Authorizes enforcement actions only by public prosecutors (Attorney General, district attorneys, certain city attorneys), with civil penalties up to $12,500 per violation and up to triple penalties plus all revenues for intentional violations
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Allows individual consumers to sue only for injunctive relief (not monetary damages), with prevailing plaintiffs entitled to reasonable attorney's fees and costs
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Declares that any waiver of these protections is void and unenforceable, and that the rights established are cumulative with existing laws including the California Consumer Privacy Act
Legislative Description
Surveillance pricing.
Last Action
Ordered to inactive file at the request of Senator McNerney.
9/10/2025