CA AB449

Requires the Civil Rights Department to create and implement statewide and regional radio, social media, and television campaigns to discourage discrimination based on disability, gender, nationality, race or ethnicity, religion, sexual orientation, and other protected characteristics

Implementation must begin by July 1, 2026, or one year after legislative appropriation of funding, whichever is later

Establishes an 11-member working group to develop the campaign implementation plan, including 9 marketing experts appointed by the department director, one Assembly member, and one Senate member

Requires the percentage of advertisements targeting specific communities to be based on hate crime rates against those communities, using the Attorney General's Hate Crime in California report or other reliable data

Exempts the working group from the Bagley-Keene Open Meeting Act to ensure diverse and expert input in developing the campaigns