CA AB770

Amends the Outdoor Advertising Act to give the City of Los Angeles greater flexibility in regulating advertising displays in specific geographic areas near freeways, including areas bounded by Wilshire Boulevard, S. Figueroa Street, Interstate 10, and State Route 110

Allows Los Angeles to adopt ordinances that authorize a framework of allowable signage with flexibility in placement, sizing, and scope of advertising displays, rather than requiring identification of specific displays upfront

Permits the city to define a range or maximum signage capacity, with final placement, size, and configuration of displays determined later by the city and its designated partners

Authorizes the City of Los Angeles to adopt implementing ordinances that sequence or phase the authorization of advertising displays over time, as long as total displays don't exceed certified maximum limits

Enacted as an urgency statute effective immediately (October 13, 2025), citing the need for economic revitalization in downtown corridors