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CA SB1050

Bill

Status

Introduced

2/12/2026

Primary Sponsor

Angelique Ashby

Click for details

Origin

Senate

2025-2026 Regular Session

AI Summary

  • Requires advertisements using AI-generated human-like performers to include a clear and conspicuous disclosure that the performer is synthetic
  • Defines "synthetic performer" as a human-like digital figure, voice, or representation created using artificial intelligence or machine learning that is not based on any identifiable real person
  • Mandates disclosures appear near the synthetic performer with wording like "this performance features a synthetic digital performer" or "no human performer is depicted"
  • Exempts advertisements for entertainment works (films, TV, video games, streaming content) where the synthetic performer's use matches its appearance in the actual work
  • Violations constitute false advertising under existing Business and Professions Code Section 17500, enforceable through unfair competition laws

Legislative Description

False advertising: synthetic digital performers.

Last Action

Set for hearing April 6.

3/10/2026

Committee Referrals

Privacy, Digital Technologies, and Consumer Protection2/26/2026
Rules2/12/2026

Full Bill Text

No bill text available