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CA SB1273
Bill
Status
2/20/2026
Primary Sponsor
Christopher Cabaldon
Click for details
AI Summary
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Allows winegrowers, wine importers, and their agents to include videos up to 60 seconds long in advertisements for wine instructional events held at retail locations
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Removes the existing requirement that retailer information, pictures, illustrations, and depictions be "relatively inconspicuous" in relation to the advertisement as a whole
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Authorizes advertisements for wine promotional lectures at retail premises to include pictures, illustrations, videos, or depictions of the winegrower, wine importer, or winegrower's agent
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Maintains prohibition on laudatory references to retailers and requires that advertisements not promote a retailer beyond their participation in the event
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Amends Section 25503.4 of the Business and Professions Code, which governs exceptions to California's tied-house restrictions that separate alcohol manufacturers from retailers
Legislative Description
Alcoholic beverages: tied-house restrictions: wine instructional events and promotional lectures: video advertisements.
Last Action
Set for hearing March 24.
3/10/2026