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CA SB1273

Bill

Status

Introduced

2/20/2026

Primary Sponsor

Christopher Cabaldon

Click for details

Origin

Senate

2025-2026 Regular Session

AI Summary

  • Allows winegrowers, wine importers, and their agents to include videos up to 60 seconds long in advertisements for wine instructional events held at retail locations

  • Removes the existing requirement that retailer information, pictures, illustrations, and depictions be "relatively inconspicuous" in relation to the advertisement as a whole

  • Authorizes advertisements for wine promotional lectures at retail premises to include pictures, illustrations, videos, or depictions of the winegrower, wine importer, or winegrower's agent

  • Maintains prohibition on laudatory references to retailers and requires that advertisements not promote a retailer beyond their participation in the event

  • Amends Section 25503.4 of the Business and Professions Code, which governs exceptions to California's tied-house restrictions that separate alcohol manufacturers from retailers

Legislative Description

Alcoholic beverages: tied-house restrictions: wine instructional events and promotional lectures: video advertisements.

Last Action

Set for hearing March 24.

3/10/2026

Committee Referrals

Governmental Organization3/4/2026
Rules2/20/2026

Full Bill Text

No bill text available