CA SB933

Prohibits financial institutions from engaging in unfair, deceptive, or abusive practices when using "mortgage trigger leads"—consumer credit data obtained when someone applies for a real estate-secured loan

Requires financial institutions contacting consumers based on trigger lead data to clearly disclose at initial contact that they are not affiliated with the consumer's original lender or broker

Bans bait-and-switch marketing tactics where lenders offer specific rates or terms and then change them to the consumer's detriment without clear disclosure and justification

Violations constitute unlawful business practices under Business and Professions Code Section 17200, enforceable by the Attorney General, Commissioner of Financial Protection and Innovation, and local prosecutors

Grants consumers a private right of action to sue for damages, injunctive relief, and attorney's fees if they experience violations