CO HB1289

Expands the Colorado Consumer Protection Act to allow enforcement actions by the Attorney General or District Attorneys for reckless acts, not just knowing violations, across multiple deceptive trade practices including false representations and fraudulent conduct.

Increases civil penalties from a maximum of $2,000 to $20,000 per violation (up to $500,000 for related series), and raises penalties for violations against elderly persons from $10,000 to $50,000 per violation.

Eliminates the requirement that the Attorney General or District Attorneys prove a deceptive trade practice has significant public impact when bringing enforcement actions.

Adds a catch-all provision making it unlawful to engage in any unfair, unconscionable, deceptive, deliberately misleading, false, or fraudulent act or practice.

Allows private civil action plaintiffs to recover actual damages plus prejudgment interest at either 8 percent per year or the statutory rate in section 13-21-101, whichever is greater, from the date the claim accrued.