CO SB081

Colorado Health Benefit Exchange Board must create and implement a public awareness and education campaign by July 1, 2023, to educate consumers about health-care coverage options.

Campaign must be fully operational by September 1, 2023, and must include efforts to improve health literacy, assist consumers who lose coverage, reduce uninsured rates, and help individuals transitioning from Medicaid and Children's Basic Health Plan coverage.

Board shall use print, electronic media, social media, direct mail, and other outreach methods to educate consumers, with annual reporting to the legislature on campaign activities, spending, and recommendations.

Tax credit limits for health insurance company contributions to the exchange increase from $5 million to $9 million annually from September 1, 2022, through August 31, 2028, with additional funds used for the public awareness campaign.

Public awareness campaign duties and increased tax credit allocation expire December 31, 2028, unless the legislature extends the repeal date.