Senate Bill 23-190 Summary

• Establishes that false advertising about providing abortion or emergency contraceptive services constitutes a deceptive trade practice under Colorado law, with penalties under existing consumer protection statutes.

• Prohibits healthcare professionals (doctors, nurses, pharmacists) from providing, prescribing, administering, or attempting medication abortion reversal unless state medical boards establish it as an accepted standard of practice by October 1, 2023.

• Defines medication abortion reversal as administering drugs with intent to interfere with, reverse, or halt a medication abortion, which the bill characterizes as dangerous and unsupported by the American College of Obstetricians and Gynecologists or the FDA.

• Declares that pregnant individuals have a fundamental right to continue or terminate a pregnancy and need timely, accurate information from qualified medical professionals to make informed decisions.

• Targets deceptive advertising tactics by anti-abortion centers, particularly those targeting marginalized communities including communities of color, rural residents, LGBTQ+ individuals, and non-English speakers.