CO HB1151

Prohibits persons from knowingly or recklessly advertising a price for products, goods, or services unless the price includes all mandatory or nondiscretionary fees or charges.

Exempts taxes, government fees, and postage or carriage charges reasonably and actually incurred to ship physical goods from the requirement to include in advertised prices.

Exempts broadband internet access providers complying with federal broadband consumer label requirements in 47 CFR 8.1(a) and certain businesses including retail food establishments, alcoholic beverage establishments, and movie theaters if they post notice of fees on premises and websites.

Exempts advertisements subject to federal disclosure requirements including Truth in Savings Act, Electronic Fund Transfer Act, Truth in Lending Act, Real Estate Settlement Procedures Act, and Home Ownership and Equity Protection Act, as well as air carriers, real estate brokers, and vehicle dealers.

Violations constitute deceptive trade practices enforceable by the attorney general or district attorney; act takes effect 90 days after final adjournment unless subject to referendum petition requiring voter approval in November 2024.