CO SB152

Starting June 1, 2026, health-care advertisements naming a practitioner must identify their state-issued license, certificate, or registration type and cannot contain deceptive or misleading information about credentials, training, or qualifications.

Health-care practitioners in hospitals, urgent care centers, ambulatory surgical centers, and freestanding emergency departments must wear visible identification name tags during patient encounters.

Practitioners must verbally communicate their license type or use a statutorily authorized title when first establishing a patient relationship, unless emergent circumstances make it impracticable.

Practitioners may conceal their name when concerned for safety or when caring for patients exhibiting signs of irrationality or violence.

Violations carry a maximum fine of $500 and do not create a private right of action; the director is encouraged to consider corrective action before imposing maximum fines.