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CO HB1031
Bill
Status
Engrossed
3/3/2026
Primary Sponsor
Matthew Martinez
Click for details
AI Summary
- Prohibits identifying agricultural products (raw plants, fruits, vegetables, fungi for human consumption) as Colorado-grown when selling, marketing, advertising, or distributing unless actually grown in Colorado
- Prohibits use of the Colorado Proud designation or logo without authorization from the Department of Agriculture
- Violations constitute a deceptive trade practice under Colorado consumer protection law, but no private right of action is created
- Addresses counterfeit produce being sold at stores, farmers' markets, and farm stands falsely marketed as Colorado-grown products like Olathe sweet corn, Palisade peaches, Pueblo chilies, Rocky Ford cantaloupes, and San Luis Valley potatoes
- Takes effect August 12, 2026, unless a referendum petition is filed
Legislative Description
Protections for Agricultural Products Grown in Colorado
Agriculture
Last Action
Senate Committee on Agriculture & Natural Resources Refer Unamended - Consent Calendar to Senate Committee of the Whole
3/12/2026
Committee Referrals
Agriculture and Natural Resources3/3/2026
Agriculture, Water & Natural Resources1/14/2026
Full Bill Text
No bill text available