CT HB05443

Commissioner of Economic and Community Development must develop and implement a state marketing strategy by October 1, 2019, within available appropriations.

Required strategy components include outreach to startups and entrepreneurs for video testimonials, a social media photo competition, weekly newsletters highlighting business news, promotion of higher education institutions, a "Connecticut Comeback" campaign targeting former residents aged 30-45, and media engagement with editorial boards and networks.

Commissioner shall examine feasibility of additional components including an enhanced website consolidating business information, improved airport marketing materials, increased state official attendance at trade shows, and updating or redesigning the state's logo.

Commissioner must review current marketing efforts and analyze return on investment before implementation, then consider adopting a more focused approach targeting fewer states and countries based on findings.

Commissioner shall consult with the business community and Connecticut Economic Resource Center during strategy development.