CT HB07008

Commissioner of Economic and Community Development shall develop and implement a state marketing strategy by January 1, 2020, within available appropriations.

Marketing strategy must include outreach to startups and business owners for video testimonials, a social media photo competition using "#iheartconnecticut" hashtag, highlighting state higher education institutions, and media engagement campaigns showcasing growing businesses.

Commissioner shall consult with the business community and Connecticut Economic Resource Center when developing the marketing strategy.

Commissioner shall examine feasibility of additional components including a "Connecticut Comeback" campaign targeting former residents ages 30-45, improved airport marketing materials, increased trade show attendance by state officials, updating or redesigning the state logo with student input, and establishing a "Made in Connecticut" day.

Prior to implementation, Commissioner must review current marketing efforts and return on investment by state and country, and consider a narrower, more focused approach targeting fewer states and countries based on findings.