CT HB05211

Commissioner of Economic and Community Development must develop and implement a state marketing strategy by January 1, 2021, including positive business portrayals, social media photo competition with "I Heart Connecticut" branding, highlighting higher education institutions, and media engagement with newspaper editorial boards and television networks.

Commissioner shall consult with the business community and Connecticut Economic Resource Center while developing the marketing strategy.

Commissioner must examine feasibility of additional components including a "Connecticut Comeback" campaign targeting former residents ages 30-45, improved airport lounge marketing materials, increased state official attendance at trade shows, updating or redesigning the state's "Still Revolutionary" logo with potential middle school student design competition, and establishment of a "Made in Connecticut" day.

Commissioner shall review the state's current marketing efforts and analyze return on investment from advertising in different states and countries, then consider narrowing the marketing strategy to focus on fewer target states and countries based on findings.

Act takes effect upon passage and creates a new section of law.