CT HB05482

Commissioner of Economic and Community Development shall develop and implement a state marketing strategy by January 1, 2022, including marketing positive business portrayals, social media photo competitions using "#iheartconnecticut" hashtag, highlighting higher education institutions, and media engagement campaigns showcasing growing businesses.

Commissioner shall consult with the business community and AdvanceCT when developing the marketing strategy.

Commissioner shall examine feasibility of additional marketing components including a "Connecticut Comeback" campaign targeting former residents aged 30-45, improved airport lounge marketing materials, increased state official attendance at trade shows, updating or redesigning the state logo with middle school student competitions, and establishing a "Made in Connecticut" day.

Commissioner shall review current marketing efforts and return on investment to determine how much new business, jobs, and economic growth result from advertising in each state and country, then potentially refocus the strategy on a smaller number of target locations.

Act takes effect upon passage.